Who want to get their message in front of their future customers and clients.
ENTREPRENEURS
Who want a consistent flow of leads, booked calls and sales.
BUSINESS OWNERS
Who want to get a positive return on ad spend. Spend $1 on ads and get $3 in sales.
Here is a handful of people and their feedback from working Directly with us
“VPM helped save us hundreds of thousands of dollars with proper structure and tracking!”
- Mike Quist: Stone Coat Countertops
“We spent $25k on YouTube in the first month and turned it into $100k+.”
- Billy Gene: Billy Gene Is Marketing
“We have twice the number of clients now and spending half as much on advertising.”
- Dr. Angela Lauria: Author Incubator
“We now have a sales team that literally cannot keep up with the new leads”
- Liz J. Simpson: Stimulyst
“They’ve been able to run very profitable ads for me and my business.”
- Mariah Coz: MariahCoz.com
“We've generated over 50k leads, translating to hundreds of thousands of dollars”
- Dr. Anthony Balduzzi: Fit Father Project
Video Power Marketing is a boutique video ad agency that got its start helping businesses create ads that capture attention, build trust and inspire action.
As one of the first in the YouTube ads game, Video Power has worked with hundreds of clients across the world, investing millions of dollars creating video ad campaigns that generate, on average, a 3.3X return on ad spend.
In the process of helping clients grow their businesses, the VPM team has developed tools for business owners to run their own successful ad campaigns, like the YouTube Ad ROAS Calculator, the YouTube Ads Framework, and the YouTube Ads Workshop.
The YouTube Ads Framework was developed by the VPM team as their unique process for consistently creating video ads that converted for their clients. Over time, it became such a favorite among business owners, it’s now been made available for personal use.
The Video Power team is known for playing on both the creative and analytical sides of the brain, a critical skill set for strategizing, creating, and tracking ad campaigns that convert.
YouTube Ads operate on a pay-per-view or pay-per-click model. Costs can vary widely, but typically, advertisers pay between $0.10 to $0.30 per view or click. The overall budget is flexible, and you can set a daily limit to control spending.
YouTube offers several ad formats, including Skippable In-Stream Ads, Non-Skippable In-Stream Ads, Bumper Ads, Discovery Ads, and Masthead Ads. Each serves different objectives, from brand awareness to direct response.
You can target your audience using a variety of criteria, including demographics (age, gender, income), interests, behaviors, keywords, and remarketing to people who have interacted with your brand before. Advanced targeting options, like custom affinity and in-market audiences, can further refine your reach.
Success can be measured using metrics such as views, click-through rates (CTR), conversion rates, and cost-per-conversion. Google Analytics and YouTube's own analytics tools provide detailed insights into how your ads are performing.
The ideal length of a video ad is very similar to the idea length of a skirt. It needs to be long enough to cover the important parts and short enough to leave a little interest. Typically, we see the best results come from the videos that range from 90 seconds to 5 minutes.