“VPM helped save us hundreds of thousands of dollars with proper structure and tracking!”
- Mike Quist: Stone Coat Countertops
“We spent $25k on YouTube in the first month and turned it into $100k+.”
- Billy Gene: Billy Gene Is Marketing
“We have twice the number of clients now and spending half as much on advertising.”
- Dr. Angela Lauria: Author Incubator
“We now have a sales team that literally cannot keep up with the new leads”
- Liz J. Simpson: Stimulyst
“They’ve been able to run very profitable ads for me and my business.”
- Mariah Coz: MariahCoz.com
“We've generated over 50k leads, translating to hundreds of thousands of dollars”
- Dr. Anthony Balduzzi: Fit Father Project
YouTube Ads operate on a pay-per-view or pay-per-click model. Costs can vary widely, but typically, advertisers pay between $0.10 to $0.30 per view or click. The overall budget is flexible, and you can set a daily limit to control spending.
YouTube offers several ad formats, including Skippable In-Stream Ads, Non-Skippable In-Stream Ads, Bumper Ads, Discovery Ads, and Masthead Ads. Each serves different objectives, from brand awareness to direct response.
You can target your audience using a variety of criteria, including demographics (age, gender, income), interests, behaviors, keywords, and remarketing to people who have interacted with your brand before. Advanced targeting options, like custom affinity and in-market audiences, can further refine your reach.
Success can be measured using metrics such as views, click-through rates (CTR), conversion rates, and cost-per-conversion. Google Analytics and YouTube's own analytics tools provide detailed insights into how your ads are performing.
The ideal length of a video ad is very similar to the idea length of a skirt. It needs to be long enough to cover the important parts and short enough to leave a little interest. Typically, we see the best results come from the videos that range from 90 seconds to 5 minutes.