Let’s take a trip back to 2013, my wife is 8 months pregnant...
I ask her if she’s okay with me quitting my job to launch an agency where I help people grow their business with YouTube advertising.
In other words, I’m asking if she’s okay with us trying to have two births at once!
She says, “Sure under one condition, make sure we have insurance!”
Obviously I need this business to succeed rapidly. I have only 3 months of financial runway.
Fortunately I have two advantages as an entrepreneur.
First, in my now former job, Google had trained me as a YouTube marketing ambassador which gave me specialized knowledge and skills.
Second, I had tremendous motivation from what I call “the baby effect”.
I launch my first YouTube ad campaign...
It’s truth time.
My video views go up, traffic to my site goes up and people start signing up for my free course. It’s working!
And then it happens...
I get an email from Ryan Deiss, the CEO of Digital Marketer...
He tells me he saw my youtube ad, purchased my course, and is reaching out to invite me speak at his conference called Traffic & Conversion Summit.
I say yes and nervously prepare my presentation .
My wife goes with me and brings Lola, our daughter who is now 5 months old. When we get there, we find that I’ll be speaking to 3,000 people. High stakes!
My wife turns to me and says, “Jake, this is a big deal!” I know how high the stakes are and I don’t want to screw this up.
My presentation seems to go well, but I‘m not sure if it connected with the audience. .
Back home, after the conference, I open my email...
...and there are more than 20 people ready to work with me!I was so excited because it proved I had a real business and was going to be able to provide for my family.
I was a little overwhelmed because I knew I had to get a full company together, fast!
What followed was amazing growth for my company and my daughter!
Today she’s 10 and so is Video Power Marketing.
Meet the VPM team...
JAKE IS THE FOUNDER OF VIDEO POWER MARKETING.
A VIDEO ADVERTISING AGENCY THAT HELPS PEOPLE GROW THEIR INFLUENCE AND BUSINESS.
HE ENJOYS SHREDDING POWDER ON A SNOWBOARDS, TICKLING
HE PIANO IVORIES, AND EATING OREOS.
WHEN JAKE IS NOT WORKING YOU CAN FIND HIM ENJOYING TIME WITH HIS WIFE AND CHILDREN.
Jake Larsen
Founder & Owner
COOPER IS OUR CHIEF CLIENT STRATEGIST.
SINCE JOINING VIDEO POWER OVER 7 YEARS AGO, HE HAS SCALED MULTIPLE ACCOUNTS INTO 7 FIGURE YEARLY REVENUES ON YOUTUBE.
HIS SPECIALTY IS GROWING ACCOUNTS WHILE MAINTAINING KPI'S.
COOPER GREW UP IN SOUTHERN CALIFORNIA, STUDIED IN UTAH AND SINCE MOVING TO NEW YORK HAS NOT BEEN ABLE TO GET BACK HIS GOLDEN BROWN TAN.
Cooper Neser
Client Strategy Manager
STOCKTON IS THE CLIENT SUCCESS MANAGER FOR VPM.
WITH A BACKGROUND IN DIGITAL MARKETING HE LOVES HELPING BUSINESSES THRIVE.
GROWING UP IN CONNECTICUT AND NYC, STOCKTON LOVES SPENDING TIME ON HIS BIKE DODGING TRAFFIC.
WATCHING SPORTS WITH HIS FRIENDS AND FAMILY AND PAINTING IN HIS ART STUDIO WHEN HE GETS A CHANCE
Stockton McMullin
Client Success Manager
MADDY RASMUSEN IS A PRODUCER DIRECTOR, AND CREATOR.
SHE CURRENTLY HEADS THE VIDEO DEPARTMENT AT VPM AND SERVES AS CREATIVE DIRECTOR.
MADDY IS BEST KNOWN FOR HER CREATION OF THE SPORTS SEGMENT BETWEEN THE LYNES ON BYUTV.
HER NEWEST VENTURE IS A SPORTS PARENTING PODCAST CALLED BLOOD, SWEAT, & SPORTS PARENTING.
Maddy Rasmusen
Creative Video Director
JOE IS A VIDEOGRAPHER FOR VPM.
HE HAS BEEN MAKING YOUTUBE VIDEOS SINCE HE WAS 12 YEARS OLD, SO WORKING WITH OUR CLIENTS HAS BEEN A DREAM.
HE SPECIALIZES IN AUDIENCE RETENTION AND ALL THINGS THUMBNAILS.
WHEN HE ISN'T GENERATING LEADS FOR CLIENTS, JOE LOVES WATCHING AND PLAYING BASKETBALL.
IF BASKETBALL IS NOT ON THEN YOU CAN PROBABLY FIND HIM WATCHING TRASHY TV WITH HIS WIFE
Joe Belnap
Videographer/Operations Manager
10+ YEARS EXPERIENCE RUNNING GOOGLE ADS, INCLUDING YOUTUBE, SEARCH, DISPLAY AND SHOPPING.
GOOGLE CERTIFIED. ALSO HAS 6+ YEARS EXPERIENCE IN COPYWRITING EMAIL MARKETING, SEO AND FUNNEL CREATION.
LEE HAS ALSO BUILT NUMEROUS WEBSITES AND SHOPIFY STORES IN HIS TIME.
A BRITISH BLOKE FROM OXFORD WHO LOVES THE FOOTY, OUTDOOR THINGS AND WORKING OUT. AND ODDLY, HAS BEEN A CHICAGO BEARS FAN SINCE THE 80'S.
Lee Brooker
Marketing/Media Buyer
EMILY GREW UP ON A RURAL RANCH IN SOUTHWEST COLORADO.
SHE HAS OBTAINED A B.S. IN NEUROSCIENCE AND A B.A. IN PSYCHOLOGY.
SHE IS RESPONSIBLE FOR MAXIMIZING PRODUCTIVITY AND EFFICIENCY FOR THE TEAM AND THOROUGHLY ENJOYS PROCESS IMPROVEMENT.
IF YOU NEED AN EXCEL SHEET BUILT, SHE IS THE GIRL TO GO TOO!
Emily Peinado
Executive Assistant
HEIDI'S FIRST WEBSITE WAS A TRIBUTE TO LEONARDO DICAPRIO IN 1997, AND SINCE THEN SHE HAS BEEN COACHING, STRATEGIZING, BUILDING TECH SYSTEMS, AND TAKING PEOPLE THROUGH THE CUSTOMER JOURNEY PROCESS.
HEIDI IS MARRIED WITH TWO ADULT CHILDREN WHO STILL KEEP HER ON HER TOES.
WHEN SHE ISN'T IMMERSED IN BUILDING BUSINESSES, SHE IS RUNNING A HUMANITARIAN ORGANIZATION THAT TAKES TEAMS ON EPIC EXPEDITIONS TO KENYA.
Heidi Totten
Business Strategist
