The Challenge

YouTube Ads Underperformed Compared to Other Platforms.

They struggled with:

❌ High customer acquisition costs

❌ Inconsistent return on ad spend (ROAS)

❌ Unoptimized creative and audience targeting

Michael Lynn | Director of Operations for EquiLife

“Since opening that entirely new marketing channel, we have seen a 50% increase in our revenue… their team is very hands-on and the results have really been amazing, so I would highly recommend working with VPM if you're looking to scale your advertising and increase your revenue quite substantially.”

The Solution

We Implemented Our Million Dollar YouTube Ad Strategy

CREATE

  • We produced a high-converting video that blended user-generated content with a clear product overview. This approach helped educate viewers, build trust, and drive engagement.

CONNECT

  • We launched 10 different video ad variations to test multiple angles, messages, and creatives. Once we identified a winning control, we created weekly iterations to improve performance.

CONVERT

  • We structured the campaigns to clearly track which videos, audiences, and ads were driving real results and by Day 90, we had doubled the ad spend while maintaining strong results.

The Results

3.3xROAS after a couple of weeks and YouTube ads were outperforming their FB ads by week 5
90 %Lowered CPA by 90%
480 %Increase in sales from month zero to month 3