The Challenge

  • They struggled to know how to structure campaigns and create a video that would get purchases for their low ticket offer and convert viewers into their funnel.

  • They were spending a lot on Facebook and that was working, but they weren’t able to convert on Youtube. Their costs were too high and they were getting buyers 10X higher than their target CPA.

  • They were dependent on Facebook ads and wanted to diversify their traffic sources to create more stability.

Michael Lynn | Director of Operations for Cabral Wellness

“Since opening that entirely new marketing channel, we have seen a 50% increase in our revenue… their team is very hands-on and the results have really been amazing, so I would highly recommend working with VPM if you're looking to scale your advertising and increase your revenue quite substantially.”

The Solution

  • Created a video that combined user generated content with a product overview video that demonstrated the product in an engaging way.

  • Launched first campaigns with 10 different video ad variations to test to find a control. We now create iterations from the control video weekly which allows us to increase spend. By day 90, we increased spend by 100% while still seeing results.

  • Structured their campaigns in a way that allowed us to see which video, audience and ad was performing the best so we could make better business decisions.

The Results

3.3xROAS after a couple of weeks and YouTube ads were outperforming their FB ads by week 5
90 %Lowered CPA by 90%
480 %Increase in sales from month zero to month 3