The Challenge

  • FanPole struggled to get their product in front of the right audience.

  • FanPole struggled to get their product in front of the right audience.

  • They didn't have a video that represented their brand, character and personality.

  • They struggled to increase sales around the 'peak' times in their industry.

FanPole | eCommerce

“We sell full size, portable hitch-mounted flag poles and had difficulty projecting our brand personality to our ideal audience. VPM came in and worked with us to identify who we are and who we sell to. We purchased a brand builder video package and ads management service and within 30 days we sold out of our inventory and had our best sales month ever! ”

The Solution

  • We created an “Edutainment” video ad that was able to excite viewers, demonstrate the product and invite people to purchase the product to our website.

  • We worked closely with FanPole to fully understand their personality and identify the right audience for their product.

  • We advertised the video on YouTube and Facebook, targeting the people most likely to purchase our product.

The Results

218% They acheived over a 2x return on their ad spend using our brand builder video.
650+ The YouTube video received over 650 likes and 166 comments within the first month.
30 Days FanPole sold out of inventory within 30 days and had their best sales month in history.