The Challenge

  • Maxed out on Google, Facebook, and Instagram with no room left to scale

  • Attempted YouTube ads in-house but failed to generate meaningful results

  • Had a massive content library sitting on their YouTube channel that was not generating leads or revenue

Paul Baumgarthuber | CMO @ LaserAway

"We are extremely grateful for the support and assistance you have provided us over the past few years. Your invaluable contributions to our YouTube marketing initiatives have been integral to our success on the platform."

The Solution

The content existed. The budget was there. What was missing was a strategy built around how YouTube actually works.

CREATE VIDEO ADS

  • We overhauled LaserAway's ad structure from the ground up — rebuilding every ad around real client transformations, because that's what turns cold YouTube viewers into booked consultations.

  • We also unlocked the content library they already had, repurposing it into high-converting testimonial ads that put real results front and center.

CONNECT TO CAMPAIGNS

  • We restructured their campaigns to work with YouTube's algorithm, not against it — targeting higher-intent audiences most likely to book at the right cost-per-consultation, while simultaneously growing their organic channel presence.

CONVERT VIEWS TO SALES

  • We continuously tested hooks, offers, and audiences — finding winners quickly and cutting what wasn't working.

  • We also implemented lead tracking that gave LaserAway a clear picture of cost-per-consultation for the first time, so every scaling decision was backed by real data.

The Results

5x Revenue Growth From $40M to $200M over the course of our 7 year partnership
300% Reduction in cost-per-free consultation on YouTube Ads
700% Increase in their original YouTube ad budget — scaled with confidence while maintaining profitability