Didn’t have a consistent flow of qualified leads
Did not have videos with strong enough intros or social proof within their ads to bring in qualified leads
Led to a cost per qualified lead > $234 cost per application > $84
"Shoutout to Jake Larsen and the Video Power team for another awesome video."
Created 4 different video versions to test and used the optimization grid to implement performance of offer, video, and audience with confidence.
Created a high-performing video ad that represented their brand using testimonials and social proof to drive action.
Tested VSL Funnel vs Webinar Optin Funnel. VSL Funnel had a 37% lower CPA than the webinar funnel.