The Challenge

  • Didn’t have a consistent flow of qualified leads  

  • Did not have videos with strong enough intros or social proof within their ads to bring in qualified leads

  • Led to a cost per qualified lead > $234 cost per application > $84

Chandler Bolt | Self Publishing

"Shoutout to Jake Larsen and the Video Power team for another awesome video."

The Solution

We Implemented a Proven YouTube Ad Strategy Tailored to Their Goals.

CREATE

(Improved Creative)

  • Improved Production: Created a high-performing video ad that represented their brand using testimonials and social proof to drive action.

CONNECT

(Improved Campaigns)

  • Refined Testing: Created 4 different video versions to test and used the optimization grid to implement performance of offer, video, and audience with confidence.

CONVERT

(Improved Performance)

  • Continuous Testing & Optimization: Tested VSL Funnel vs Webinar Optin Funnel. VSL Funnel had a 37% lower CPA than the webinar funnel.

The Results

1.9% The YouTube ad we created for them was getting an amazing 1.9% Click Through Rate (normal is 0.65%).
$110 The cost per qualified application dropped below $110.
$40 Cost per application was also ridiculously low at just $40 per application.