The Challenge

Even with Tony Robbins’ world-class brand, their YouTube ad campaigns were underperforming.

  • YouTube Ads were losing money every week with a negative ROAS.  

  • Weren’t able to scale their campaigns because CPA was too high and unsustainable.

  • Previous ad agencies had overpromised and under-delivered results

Tony’s team needed a smarter, more strategic partner who actually knew how to make YouTube Ads profitable.

Jesse Eker | CMO @ Robbins Research

“Their team took the time to understand our needs and developed a tailored strategy. They created new video ads that aligned with our brand and vision, and implemented YouTube ad campaigns that began producing results shortly after launch. Previously, our YouTube ad spending wasn't as efficient as we'd hoped. However, within weeks of working with Video Power, we saw a noticeable improvement in our campaigns' performance. Our customer acquisition has increased, and we're seeing a positive return on our investment.

Thanks to the Video Power team, YouTube Ads has become a valuable traffic source for customer acquisition and sales. We appreciate their expertise and would recommend considering their services if you're looking to improve your YouTube ad performance."

The Solution

We Implemented a Proven YouTube Ad Strategy Tailored to Their Goals.

CREATE

(Improved Creative)

  • Improved Messaging: We created video ads that focused less on Tony’s events and programs and shined a light on results and transformation his clients achieved using his programs.

  • Improved Creation: Leveraging Tony’s vast content library, we crafted dozens of compelling video ads using high-quality visuals, testimonials, and direct calls-to-action.

CONNECT

(Improved Campaigns)

  • Refined Targeting: We switched from custom intent to broad targeting, allowing YouTube’s AI to optimize for higher-quality leads.

CONVERT

(Improved Performance)

  • Continuous Testing & Optimization: We ran hundreds of creative combinations across different hooks, intros, offers, and audiences — quickly scaling winners and cutting losers.

  • Improved Tracking and Conversion Optimization: Implemented a conversion code for qualified leads to better track high-intent users and qualified leads.

The Results

3xROAS within 90 Days. YouTube Ad campaigns were losing money at a 0.5x ROAS
50 %Lowered CPA by 50%
$100'sOf Thousands Spent on Scaling Campaigns While Maintaining a 3X ROAS.